Sponsorship sales
Drinks sponsorship, sold for you
Shared value brand partnerships
We sell the drinks categories on your behalf
Beer, cider, spirits, RTD, low and no. Every one of those is a sponsorship category a brand will pay for. Most events leave that money on the table because they don't know who's buying or what it's worth.
We do. Steve and Dan spent their careers structuring these deals from the brand side, and our partner SBS runs activation for the UK's biggest drinks brands. We take your categories to market, negotiate the deal and manage the brand on site. You don't need us to run your bars for this to work.
Talk to us about your categories
How it works
Value the rights
We look at your audience, footfall and bar take and put a realistic value on each drinks category.
Package and pitch
We build the rights package, pouring rights, branding, activation space and hospitality, and take it to the brands we know are buying.
Close and deliver
We negotiate the deal, contract it and manage the brand's activation on site so it lands the way it was sold.
What it's worth to you
Money in, not money out
Unsold categories?